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AEA Acquires Generation Brands
New York – July 10, 2016 – AEA Investors (“AEA” or the “Firm”) Middle Market Private Equity team announced today that its fund has closed the acquisition of Generation Brands Holdings, Inc. (“Generation Brands” or the “Company”). Generation Brands is a leading designer and manufacturer of decorative and functional lighting products for commercial and residential applications in the U.S.
Generation Brands’ portfolio comprises more than 30,000 lighting and fixture SKUs, organized into a “good, better, best” offering through three main brands: Tech Lighting, Feiss and Sea Gull. The Company sells to a diverse set of end markets across residential and commercial construction, including homebuilders, contractors and consumers via distributors, lighting showrooms and e-commerce platforms. With a track record of strong new product development, Generation Brands will continue to innovate, developing compelling new designs and features to maintain and grow its market share while expanding its presence in channels such as home center and e-commerce. Given the highly fragmented nature of the lighting industry, the Company also has substantial opportunity to grow through acquisitions.
AEA Investors LP was founded in 1968 by the Rockefeller, Mellon and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives and leaders; many of whom invest with AEA as active individual investors (“Participants”) and/or join its portfolio company boards or act in other advisory roles. Today, AEA’s approximately 70 investment professionals operate globally with offices in New York, Connecticut, London, Munich and Shanghai. The firm manages funds that have approximately $10 billion of invested and committed capital including the leveraged buyouts of middle market companies and small business companies and mezzanine and senior debt investments. AEA Private Equity invests across three sectors: value added industrials, consumer, and business services.
About Generation Brands
Generation Brands is one of America’s leading lighting companies serving lighting retailers and the electrical wholesale, home improvement and building industries. The Company has an outstanding portfolio of residential and commercial lighting fixtures and ceiling fans which provide value to its customers and end users with superior service, leading edge design and outstanding quality.
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Joele Frank, Wilkinson Brimmer Katcher
Jon Keehner, Julie Oakes and Kate Clark
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