AEA Acquires Hero Digital

AEA Investors’ Middle Market Private Equity team announced last week that its fund has closed the acquisition of Hero Digital Holdings, LLC.

New York – November 23, 2021– AEA Investors’ (“AEA” or the “Firm”) Middle Market Private Equity team announced last week that its fund has closed the acquisition of Hero Digital Holdings, LLC (“Hero Digital” or the “Company”). Hero Digital is a leading customer experience focused consultancy solving the digital transformation needs of Fortune 1000 clients across the technology, financial services, health & wellness and consumer & retail verticals. The Company offers an end-to-end suite of capabilities including digital strategy, design, engineering and data & insights, working directly with marketing and information technology executives on mission-critical projects to enhance front-end experiences across the customer lifecycle. Hero Digital’s success comes from helping leading companies who are embracing digital transformation to create new value for people and business, powered by a vibrant, diverse and high-performing company culture. The investment in Hero Digital represents an exciting opportunity to invest in the large and highly fragmented digital transformation and information technology services industry, which we believe is positioned to benefit from strong secular growth trends as companies transform the way they interact with their customers and manage a rapidly evolving set of technology ecosystems.

About AEA
AEA Investors LP was founded in 1968 by the Rockefeller, Mellon and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives and leaders; many of whom invest with AEA as active individual investors and/or join its portfolio company boards or act in other advisory roles. Today, AEA’s approximately 100 investment professionals operate globally with offices in New York, Stamford, San Francisco, London, Munich and Shanghai. The firm manages funds that have over $15 billion of invested and committed capital including the leveraged buyouts of middle market companies and small business companies, growth capital and mezzanine and senior debt investments.

About Hero Digital
Hero Digital is a leading customer experience-led digital transformation company founded in California at the intersection of business, design, and technology. Hero Digital works with the C-Suite of the Fortune 1000 to drive transformational business growth through superior customer experiences that deliver value for people and business. A trusted advisor to the world’s best brands like Comcast, U.S. Bank, Twitter, Salesforce, Jefferson Health and TD Ameritrade. Learn more at

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