New York – December 28, 2020– AEA Investors’ (“AEA” or the “Firm”) Small Business Fund (“AEA SBF”) announced today that its fund has closed the acquisition of 50 Floor, Inc. (“50 Floor” or the “Company”). 50 Floor is a leading direct-to-consumer, shop-at-home flooring company focused on the residential repair and remodel markets.
The Company operates a unique asset-light business model that manages the entire consumer flooring experience from customer inquiry through installation. 50 Floor utilizes a metric-driven omni-channel customer acquisition model that drives high quality, cost-effective leads and impressive conversion rates, resulting in a strong return on advertising spend.
AEA Investors LP was founded in 1968 by the Rockefeller, Mellon and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives and leaders; many of whom invest with AEA as active individual investors (“Participants”) and/or join its portfolio company boards or act in other advisory roles. Today, AEA’s approximately 90 investment professionals operate globally with offices in New York, Connecticut, London, Munich and Shanghai. The firm manages funds that have approximately $15 billion of invested and committed capital including the leveraged buyouts of middle market companies and small business companies and mezzanine and senior debt investments. AEA Private Equity invests across three sectors: value added industrials, consumer and services. AEA SBF is a strategy within AEA that currently manages $1.8 billion of invested and committed capital. The team seeks to help grow and transform companies at the lower end of the middle market by sponsoring growing companies with proven management teams and superior business models.
About 50 Floor, Inc.
Founded in 2007, 50 Floor is a direct-to-consumer flooring company focused on the residential repair and remodel market. The Company operates in twelve attractive markets throughout the Southeast, Mid-Atlantic, Midwest and Texas. Since founding, the Company has facilitated over 200,000 flooring installations. 50 Floor strives to provide customers with an excellent experience by focusing on quick turnaround times and high-quality sales, installation and customer support.
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